Anele Zondo Expands Her Empire With Bold New BAESICKX Launch. Multi-talented artist and entrepreneur Anele Zondo is turning up the heat this season as she boldly announces a full-force expansion of her brand, Baesickx, following the recent success of her new single, Whole City and its vibrant music video.
In a recent message to her fans, affectionately dubbed “the Baes,” Anele left no doubt that she’s in her bag – and making sure her fans are too. “Hey guys, the Baes are definitely up, we’re dropping Merch, we’re dropping music wena, we’re dropping music videos wena,” she said with her signature confidence and flair.
Baesickx Essentials is the new frontier in Anele Zondo‘s ever-evolving empire. From stylish streetwear to lifestyle must-haves, the collection is designed to keep her fanbase looking fresh, feeling great, and living loud. Among the exciting launches is Baesickx Water, described as “amanzi amtoti” – fresh, pure water now available in convenient six and twelve-pack bottles. “It’s coming to you as in right now,” she announced, urging fans to stay hydrated and be part of the wave.
And it doesn’t stop there – Anele is bringing beauty to the table with Baesickx Lip Balms, launching next week in two sleek shades: pink and white. “Make sure you buy them… make sure you don’t have chapped lips,” she urged. The balm promises to be a must-have in every purse and pocket this winter.
This burst of entrepreneurial energy comes right after Anele dropped Whole City, a track that not only shows off her lyrical prowess but also reflects her deepening presence in South Africa’s music scene. The accompanying music video, already racking up views, captures the confidence, glam, and boldness her brand embodies.
With music, merchandise, and a growing list of lifestyle products under her belt, Anele Zondo is proving that she’s not just part of the culture, she’s building it.