The allure of paying close to a cool R1m for a hatchback is not all that strong from the perspective of most middle-class shoppers.
The likes of Audi, BMW and Mercedes-Benz are acutely aware of the shifting sands, fighting a tough battle in peddling products like the A3, 1 Series and A-Class respectively.
Last week we spent time with the Ingolstadt model sporting those famed interlinked circles on its nose. This is the updated version of the fourth-generation A3 that was introduced back in 2021.
It marked quite a radical departure from the third-generation car in terms of styling; taking on a more aggressive persona.
These extended to the cabin too, which featured Lamborghini-esque flavours, in the angular layout and shapes of the air-ventilation slots. In case you forgot, the Italian firm, like Audi, is a part of the Volkswagen Group.
As far as facelifts go, the changes made to the enhanced A3 are subtle. You wonder if they could have done more. Look closely to spot the flatter, wider single-frame grille, larger intake sections, and refreshed headlamp design with pixel elements.
An updated rear bumper execution incorporates a diffuser-like element, contributing to a sportier feel. Our test unit wore a decal package, with black inserts depicting the Audi logo.
The updates inside are similarly modest. And in some respects, unwelcomed – like the smaller, cheaper-looking gear selector nib, replacing the elegant metallic unit previously deployed. Look out for new decorative inlays, additional lighting and the option of microfibre upholstery material designed to look like suede, complementing the leatherette seat covering. Our test unit had fabric inlays instead, with a racy, red checkered pattern.